![]() ![]() Obviously some of this is made possible by the nature of Meta’s scale and Threads’ integration with IG, but I think you will see some of this in brand new apps as well. Maybe you believe strongly in free speech, but this environment is generally very inviting to new, tentative users. This isn’t a coincidence, Meta is clearly aggressively moderating comments that are abusive. This launch from Meta is going to influence how future apps are launchedġ️⃣ Gamified FOMO: What is your Threads number? Mine is 217,651 An easy comparison point that turns into a flex on your existing Instagram account.Ģ️⃣ Integrated deep linking: people are sharing their Threads to their Insta stories, which has an automatic deep link into the Threads app, and will prompt a new user to sign up.ģ️⃣ Simple but smooth: Threads is barebones compared to it’s Twitter competitor, but it’s a smooth, easy experience that doesn’t create any real friction that could create attrition points.Ĥ️⃣ Aggressive AI filtering of negative or abusive comments: People are so surprised that the conversation on the app is generally light and positive. Threads app hit 100 million users 10x faster than ChatGPT, which was the fastest ever.□ TikTok Launching E-Commerce Business Competing With Shein And Temu, Report Says What TikTok should lean into? Amplifying entrepreneurs to grow, sell, and market their own products. The desire for a Temu / Alibaba to exist within TikTok is just not there. Then, it funnels into sales through TikTok Shop tab or Shopify. US consumer don't want an Amazon within a social app, at this time.Ĭhina has a booming middle-class that holds a deeper desire to experiment with products, plus many other societal factors.īut, is there a TikTok Commerce model that works in the US? Yes. ![]() TikTok handles logistics, shipping, transactions, post-sale services. To compete with Temu & SHEIN by allowing Chinese merchants to sell through a dedicated tab on TikTok. Yes, TikTok in China generated $500B in 2022. However, is this really the 'disruption' consumers want? ![]()
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